Feb 21, 2010, Times Of India
|An era when retail therapy is seen as an antidote to everything from plain boredom to the failing economy, the shopping experience isn’t what it used to be. To ensure footfalls and their subsequent conversion into actual billing, retailers are innovating on multiple fronts. Store design, especially in terms of the material and communication used, has had the biggest make-over in a bid to connect customers with brands as cost effectively as possible.
Expect catchy names, cardboard pillars, torchlight chandeliers, twisted-steel mannequins, ropes in ladders... the works, actually. At ‘Rattrap’ it is the half bitten ‘p’ that baits you into checking out the apparel shop located at The Forum mall in Koramangala.
Almost everything here traps your attention; right from the logo to the huge rat trap hung at the entrance and the colours used within. These are supported by the cardboard structures. Nearly 2,040 sq ft of cardboard has been used in the store. The highlight is a huge cardboard pillar support right in the centre of the store. This pillar can withstand a 1,000 kg load. The kids’ wall is fitted with just cardboard boxes and rope ladders. Even the trial rooms, cash counters, baskets and ceiling lamps have the cardboard touch. The store got street artistes from the slums in Domlur to frame the innovative twisted-steel mannequins.
There are similar such innovations in the retail space in the city. The small yet compelling ‘Stone Art’ off Cunningham Road, for example. Wooden kiosks function as the little Brazilian ‘Crepe Connection’ outlets. Colorfully smart ‘Imprints’ outlets designed for the shoppers’ residual memory. The ‘Cuppa’ outlets supported by a wall of tea chests.
The list can go on and on. Many still fondly remember the old Levi’s showroom at the Leela Palace for its innovative use of rivets.
The whole idea behind this is to build better brand identities in smaller spaces through creative thinking than spending more money and using a bigger space.
For a growing city like Bangalore with its space constraints, it seems a great fit
Priyadarshini Nandy, June 23, 2006, Times of India
The Concorde Group is one such company that’s been around for a while, has suffered the fluctuations of the market and yet continues to provide good quality homes to Bangaloreans.
You may not have seen their ads splashed across hoardings promising a new life all over the city much, but they do form an integral part of city’s real estate industry.
Today they have a few respectable projects to their name with a few more to come. Yes, that’s the other thing…they don’t like to build in bulk. So forgive them if you don’t see five or six Concorde Projects coming up in the city at the same time. “You might be wondering why we build in few numbers when today’s rage is to make community after community,” asked R Gopal Reddy, MD of the Concorde Group.
The question had crossed our mind.
“It’s simply because we wait till the land registration is done and clearance is given by the BDA or BMRDA. There’s no point in fooling the customer into thinking that everything is in order when its not. We are talking of people’s lifetime earnings here. It’s not good to be dishonest,” he said.
They began as plot developers and gradually transcended to large residential spaces. This measured growth has given them the strength to understand the pulse of the people, their requirements and give them just that. They believe in selling at reasonable prices so that it doesn’t cost the customer the world and yet he can enjoy the fruit of his investment in case he wishes to sell later. How do they do that? It’s a little difficult to believe that when everything is becoming expensive, they are able to maintain a standardised pricing for the projects. “Our USP would be to give the customer the best in a far less value than competition. But we never, and I repeat, never compromise on quality or anything else,” says B S Shivarama, chairman of Concorde Group. Their continuous thirst of excellence forces them to improve with each project.
Located strategically (all around Electronic City on Hosur Road), their projects are all set to provide 600 independent bungalows and 1000 apartments to those working in and around Electronic City. “And this is one area which has and will continue to develop and by the time our projects are ready, we will have good schools, hospitals and even wider roads in the area,” says Shivarama. The company has commissioned top notch consultants of the city to ensure smooth flow of work. Beside the residential projects, the company also has the 8-storied Concorde Techno Park under its wing which will provide commercial space on Hosur Road. They are also in the process of acquiring land for Concorde International Residential School, a stone’s throw away from their three projects.
“We have gained confidence and knowledge with each of our projects. Today our brand equity is substantial and all our projects have enjoyed substantial appreciation in value in a very short time,” concluded Gopal Reddy.
Nov 3, 2006, Times Of India
“Call it a clan, call it a network, call it a tribe, call it a family. Whatever you call it, whoever you are, you need one", said Jane Howard. Sure, don't we all derive the strength to fight it back to the next days grind, after we've had a fulfilling time with our families? Even Mother Teresa once said, "Smile at each other, make time for each other in your family." And with the once Garden city Bangalore burgeoning to be an IT capital and home to hundreds of MNC's, it is merry time for the white collared. Albeit, at what cost? Yes, the family time is at stake. But, not any more...Why sacrifice something you cherish the most?
Concorde Group has it all planned for you. Figure this - around 2 lac people are working in about 120 companies in and around Electronic city. Now if they stay in the vicinity their commute time could be reduced from 1 hour to 1 minute. There you go - that's Concorde Groups mantra for you 'Get a life in Electronic city - 1 minute from work.'
First they made 229 luxurious independent villas designed on the lines of western concept with Silicon Valley Phase-I and II at Electronic City, next to Wipro corporate office. And for those who missed out, here is some good news.
Concorde Manhattans launched last week by Minister for Major Industries, Karnataka, is up for grabs now with 13 elegantly designed residential buildings with 780 apartments. Right in the heart of Electronics City, the biggest plus point is its location. Infact, the honorable minister was so fascinated when he saw the villas at Concorde Silicon Valley, located opposite Manhattans; he went on to say that it's actually like living in California, the Silicon Valley of the world. Spread over 13 acres, Manhattans offers a selection of 2, 2 + Study Room and 3 bedroom apartments ranging from 1100 sq ft to 1609 sq ft sizes on 15 floors to suit individual requirements of space and budget. Sprawling lawns, swimming pools, coffee shop, a golf putting range, snooker parlour, an amphitheatre, bowling alley, a mini theatre, and squash and tennis court make Concorde Manhattans even more attractive.
|BS Shivarama, Chairman
R Gopal Reddy, Managing Director, Concorde Group
And that's not all. Concorde Group has left no stones unturned. They bring to you system-driven international class construction technology the most versatile modern construction system for the first time in Bangalore. BS Shivarama, Concorde Group Chairman avers, "By using specially designed and manufactured Aluminium Formwork and effectively managing associated construction activities, this system can virtually bring 'assembly line' productivity to the construction site environment. Some of the many benefits of this high-end technology is its custom design to suit project requirements and its total system forming the complete concrete structure. Also, this system is effective and surpasses construction speed giving high-quality finish."
R Gopal Reddy, Managing Director of the group introduced a new concept of providing fully furnished flats. He says, "Our Manhattans model flat is truly world-class and someone who's interested can get a replica of the same replete with wood-work, furniture, airconditioners etc at a reasonable price." You don't have to look further now as Concorde Manhattans comes with a whole range of amenities, entertainment, greenery, assured infrastructure of the locality, right in the heart of Electronic city (close to Wipro and Infosys). After all an hour saved is an hour gained.
You can be assured of everything when you come to Concorde. Today, Concorde is a professionally managed group with proven capabilities; it has developed close to 60 lakhs square feet of land into residential layouts and 5 Lakhs square feet of land into constructional projects. Some of them being Concorde Paradise, Concorde Twin City, Silicon Valley, Concorde Green City and Concorde Towers. Concorde currently has 750 crore worth of projects (Concorde Midway between Hosur road and Electronic city and Concorde Sylvan View Off Hosur road and Silicon Valley) due for completion.
At the helm of the group, BS Shivarama, Chairman and R Gopal Reddy, Managing Director bring to the table rich experience and knowledge in their respective fields and form a powerful combination of able administration and keen business acumen. They are complemented by a team of high-caliber engineers, architects, marketing professionals, finance and legal personnel.